Pernod Ricard has unveiled Absolut Hunni (ABV 38%, RSP £22), a brand-new flavoured vodka exclusive to the UK.
Launched as an alternative to fruit-led flavoured vodkas and made with natural flavours only, Absolut Hunni contains no added sugar and delivers a distinct flavour of golden honey, providing a smooth, sweet taste that Pernod Ricard says “mixes perfectly” with lemonade.
With bold black and yellow stripes reminiscent of a honeybee, the bottle’s design sets it apart from the rest of the Absolut portfolio and offers a considerable degree of on-shelf standout.
The launch will be supported by a marketing campaign that includes media, influencer and PR activities, as well as POS in both stores and the on-trade.
Ian Peart, Commercial Director for Pernod Ricard UK, commented: “Absolut Hunni is our Queen Bee for 2024, providing flavoured vodka fans with a new and exciting flavour profile to sip and enjoy with friends.
“This new addition to the Absolut range has been designed to be enjoyed with lemonade, making elevating at-home occasions super simple.”
Launching exclusively in Tesco this month, Absolut Hunni will roll out across the wider off-trade in April.
