Thatchers Cider has released its top-selling alcohol-free cider, Thatchers Zero, in a can format for the first time.
Thatchers Zero is the fastest-selling single bottle of all low/no ciders on the market and is now available in 4 x 440ml can packs.
In line with the brand’s sustainability goals, the packs are 100% recyclable and made using FSE-certified card.
The launch comes with alcohol-free drinks currently accounting for around £304m of the take-home market and surging by 13.5% in value in the past year. There has also been an increase of 439,000 buyers in the same period, growing the total number of households buying no/low products to around nine million.
Martin Thatcher commented: “With the low/no alcohol category booming, we’re excited to bring Zero into this popular format for the first time, giving customers a breadth of choice and increased value and volume.
“The innovation reflects the increasingly aspirational nature of the alcohol-free category, with low/no drinks moving from something people are sampling to being a fridge staple.”
