Tag: flavoured spirits
Smirnoff’s new crush
With flavoured vodka experiencing 30% year-on-year growth, Diageo has introduced new Smirnoff Raspberry Crush (37.5% ABV) to the...
Hooch launches spirits range
On the back of 106% growth for the brand in the off-trade, Hooch has extended its range of...
Dead Man’s Fingers turn yellow
Dead Man’s Fingers has bolstered its range of flavours with the launch of a new banana rum. The...
Haig Club launches new Mediterranean Orange
Diageo’s Scotch brand, Haig Club has launched a new spirit drink, Haig Club Mediterranean Orange (70cl, ABV 35,...
Absolut taps into watermelon trend
With demand for watermelon-flavoured alcoholic drinks growing 63% in the last year, Pernod Ricard has rolled out Absolut...
Havana Club spices up rum market
Havana Club is introducing its first spiced variant exclusively to the UK, Havana Club Cuban Spiced. It blends...
Malibu fans push for pineapple
Following its success in the US, Malibu is bringing new Malibu Pineapple to the UK - a blend...
Parrot Bay set for £2m female-focused campaign
Parrot Bay is launching a new above-the-line marketing campaign this month to drive awareness and consideration of the...
Diageo to expand Pimm’s flavours range
Pimm’s is set to expand its range with the launch of new Pimm’s Strawberry with a Hint of...