Tag: off-trade
Coronavirus: distilleries give 10% of sales to help hospitality workers
Tobermory, Bunnahabhain and Deanston Distilleries are donating 10% of all product sales through their online stores to The...
Wolf Blass chases new consumers
Wolf Blass is back on TV with the return of the Australian wine brand’s ‘Here’s to the Chase’...
TWE puts Blossom Hill Gin Fizz in cans
Treasury Wine Estates has launched an RTD can format for its Blossom Hill Gin Fizz sub-brand into the...
Hardys kicks-off new marketing campaign
Accolade Wines has launched ‘Certainty in an Uncertain World’, a new six-month £2m campaign that champions its Hardys...
Discovery is calling for Asahi
Japanese beer Asahi Super Dry has unveiled a new marketing campaign, ‘Discovery is Calling’. Kicking off in May,...
Captain Morgan offers taste of the tropics
Diageo's rum brand Captain Morgan has launched new Captain Morgan Tiki (25% ABV). A tropical rum-based spirit drink...
Global launches pink drink with attitude
RTD brand Hooch has revealed new flavour Pink Hooch, an alcoholic raspberry lemonade coupled with the brand’s signature...
Klopp teams up with Erdinger
Bavarian brewery Erdinger Weissbräu has signed Liverpool manager Jürgen Klopp as its new brand ambassador. “Together, we plan...
On-trend cocktail out to shake up RTDs
Canned cocktail brand Shake Baby Shake is targeting current flavour trends with its latest launch: Tropical Daiquiri. Mango...
Gordon’s unveils new Sicilian Lemon
Gordon’s has announced the launch of Gordon’s Sicilian Lemon (ABV 37.5%, 70cl), available in wholesalers now. The new...