Tag: Pernod Ricard
Beefeater launches new RTDs
Pernod Ricard has unveiled three brand new Beefeater ready-to-drink (RTD) cans. Beefeater London Dry Gin & Tonic, Beefeater...
Unleashing the spirits!
In the first of a new series of InAction features, SLR teams up with Pernod Ricard and SLR’s...
Pernod Ricard rolls out underage labels
Pernod Ricard is adding age-restriction labelling to every bottle produced by its brands. The new labels, announced in...
Absolut taps into watermelon trend
With demand for watermelon-flavoured alcoholic drinks growing 63% in the last year, Pernod Ricard has rolled out Absolut...
Havana Club spices up rum market
Havana Club is introducing its first spiced variant exclusively to the UK, Havana Club Cuban Spiced. It blends...
Beefeater captures the spirit of London
To coincide with the launch of a new bottle design, Beefeater gin is appearing on TV screens for...
New £13.99 price-mark for Lamb’s Spiced Rum
Pernod Ricard has added a new £13.99 price-mark to 70cl bottles of Lamb’s Spiced Rum amidst rapid category...
Beefeater keeps the flavours coming
Pernod Ricard has announced the launch of a new flavoured gin, Beefeater Peach & Raspberry (37.5% ABV, 70cl,...
Absolut gives sustainability a new twist
Absolut has launched its 2021 limited-edition bottle. Made of 60% recycled glass, it is Absolut’s most sustainable glass...
Absolut starts paper bottle trial
Premium vodka Absolut has started rolling out a prototype paper bottle, initially in the UK and Sweden. The...