Tag: Pernod Ricard
Zest of both worlds
Pernod Ricard has added a new zesty flavour to its Irish whiskey portfolio with the launch of Jameson...
Pernod Ricard urges kids to drink more… water
Pernod Ricard has launched a global digital campaign through its Responsible Party initiative, aimed at tackling the issue...
Malibu lets the fun shine
Malibu is inviting consumers to ‘Let The Funshine’ with its new global media campaign, which celebrates the real-life...
Pernod Ricard UK announces new Marketing Director
Pernod Ricard UK has appointed Leanne Banks to the position of Marketing Director. She replaces Raja Banerji, who...
Jacob’s Creek backs Double Barrel
Australian wine brand Jacob’s Creek has launched a digital ad campaign to support its award-winning Double Barrel range,...
Pernod Ricard unveils new Malbec
Pernod Ricard is extending the launch of its new Argentinian wine brand, Rutas de Cafayate, into the Impulse...
Beefeater launches new RTDs
Pernod Ricard has unveiled three brand new Beefeater ready-to-drink (RTD) cans. Beefeater London Dry Gin & Tonic, Beefeater...
Unleashing the spirits!
In the first of a new series of InAction features, SLR teams up with Pernod Ricard and SLR’s...
Pernod Ricard rolls out underage labels
Pernod Ricard is adding age-restriction labelling to every bottle produced by its brands. The new labels, announced in...
Absolut taps into watermelon trend
With demand for watermelon-flavoured alcoholic drinks growing 63% in the last year, Pernod Ricard has rolled out Absolut...