Tag: Pernod Ricard
Taste the summer with Malibu
Malibu has launched ‘Taste the Summer’, a new digital-first marketing campaign intended to bring the Pernod Ricard brand...
Malibu sharpens up for summer
Malibu has introduced new packaging across its full portfolio as it attempts to remain relevant to its millennial...
Campo Viejo launches latest label design
Campo Viejo has unveiled the latest label design in its Reserva Art Series. Now in its sixth year,...
Kahlua ‘Kabs’ drive the Espresso Martini message around Edinburgh
Kahlua has rebranded 150 taxis in a £400,000 bid to increase at-home consumption of Espresso Martinis. The fleet...
Pernod Ricard unwraps Christmas campaign
Pernod Ricard has poured £3m into its Christmas marketing budget in a bid get shoppers buying more premium...
Malibu adds Pina Colada to RTD line-up
Pernod Ricard has added a Pina Colada variant to its Malibu ready-to-drink (RTD) range of cans. Available now...
Campo Viejo uncorks life with latest limited edition
Campo Viejo has unveiled the fifth of its yearly Reserva Art Series Limited Edition bottles. For the label,...
Beefeater is in the pink
Pernod Ricard has joined the pink gin party with the launch of Beefeater Pink. The premium gin is...
Absolut reveals… everything
Absolut has lived up to its ‘vodka with nothing to hide’ credentials by releasing a short film that...
Ignore premium spirits at your peril, warns Pernod Ricard
Pernod Ricard has unveiled two campaigns to help retailers drive sales of premium spirits in the run-up to...