Tag: Pernod Ricard

Jameson Orange whiskey
491 views

Zest of both worlds

Pernod Ricard has added a new zesty flavour to its Irish whiskey portfolio with the launch of Jameson...

Drunk girl
311 views

Pernod Ricard urges kids to drink more… water

Pernod Ricard has launched a global digital campaign through its Responsible Party initiative, aimed at tackling the issue...

Malibu drinkers
375 views

Malibu lets the fun shine

Malibu is inviting consumers to ‘Let The Funshine’ with its new global media campaign, which celebrates the real-life...

Leanne Banks
679 views

Pernod Ricard UK announces new Marketing Director

Pernod Ricard UK has appointed Leanne Banks to the position of Marketing Director. She replaces Raja Banerji, who...

Jacob's Creek Double Barrel
356 views

Jacob’s Creek backs Double Barrel

Australian wine brand Jacob’s Creek has launched a digital ad campaign to support its award-winning Double Barrel range,...

Rutas de Cafayate
421 views

Pernod Ricard unveils new Malbec

Pernod Ricard is extending the launch of its new Argentinian wine brand, Rutas de Cafayate, into the Impulse...

Beefeater RTDs
636 views

Beefeater launches new RTDs

Pernod Ricard has unveiled three brand new Beefeater ready-to-drink (RTD) cans. Beefeater London Dry Gin & Tonic, Beefeater...

Wines and spirits
611 views

Unleashing the spirits!

In the first of a new series of InAction features, SLR teams up with Pernod Ricard and SLR’s...

Wines and spirits
530 views

Pernod Ricard rolls out underage labels

Pernod Ricard is adding age-restriction labelling to every bottle produced by its brands. The new labels, announced in...

Absolut Watermelon
436 views

Absolut taps into watermelon trend

With demand for watermelon-flavoured alcoholic drinks growing 63% in the last year, Pernod Ricard has rolled out Absolut...