Tag: Pernod Ricard

Malibu drinkers
259 views

Malibu lets the fun shine

Malibu is inviting consumers to ‘Let The Funshine’ with its new global media campaign, which celebrates the real-life...

Leanne Banks
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Pernod Ricard UK announces new Marketing Director

Pernod Ricard UK has appointed Leanne Banks to the position of Marketing Director. She replaces Raja Banerji, who...

Jacob's Creek Double Barrel
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Jacob’s Creek backs Double Barrel

Australian wine brand Jacob’s Creek has launched a digital ad campaign to support its award-winning Double Barrel range,...

Rutas de Cafayate
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Pernod Ricard unveils new Malbec

Pernod Ricard is extending the launch of its new Argentinian wine brand, Rutas de Cafayate, into the Impulse...

Beefeater RTDs
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Beefeater launches new RTDs

Pernod Ricard has unveiled three brand new Beefeater ready-to-drink (RTD) cans. Beefeater London Dry Gin & Tonic, Beefeater...

Wines and spirits
548 views

Unleashing the spirits!

In the first of a new series of InAction features, SLR teams up with Pernod Ricard and SLR’s...

Wines and spirits
479 views

Pernod Ricard rolls out underage labels

Pernod Ricard is adding age-restriction labelling to every bottle produced by its brands. The new labels, announced in...

Absolut Watermelon
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Absolut taps into watermelon trend

With demand for watermelon-flavoured alcoholic drinks growing 63% in the last year, Pernod Ricard has rolled out Absolut...

Havana Club Cuban Spiced
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Havana Club spices up rum market

Havana Club is introducing its first spiced variant exclusively to the UK, Havana Club Cuban Spiced. It blends...

Beefeater gin
423 views

Beefeater captures the spirit of London

To coincide with the launch of a new bottle design, Beefeater gin is appearing on TV screens for...