Tag: Pernod Ricard

Beefeater RTDs
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Beefeater launches new RTDs

Pernod Ricard has unveiled three brand new Beefeater ready-to-drink (RTD) cans. Beefeater London Dry Gin & Tonic, Beefeater...

Wines and spirits
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Unleashing the spirits!

In the first of a new series of InAction features, SLR teams up with Pernod Ricard and SLR’s...

Wines and spirits
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Pernod Ricard rolls out underage labels

Pernod Ricard is adding age-restriction labelling to every bottle produced by its brands. The new labels, announced in...

Absolut Watermelon
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Absolut taps into watermelon trend

With demand for watermelon-flavoured alcoholic drinks growing 63% in the last year, Pernod Ricard has rolled out Absolut...

Havana Club Cuban Spiced
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Havana Club spices up rum market

Havana Club is introducing its first spiced variant exclusively to the UK, Havana Club Cuban Spiced. It blends...

Beefeater gin
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Beefeater captures the spirit of London

To coincide with the launch of a new bottle design, Beefeater gin is appearing on TV screens for...

Lamb's Spiced Rum
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New £13.99 price-mark for Lamb’s Spiced Rum

Pernod Ricard has added a new £13.99 price-mark to 70cl bottles of Lamb’s Spiced Rum amidst rapid category...

Beefeater Peach & Raspberry
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Beefeater keeps the flavours coming

Pernod Ricard has announced the launch of a new flavoured gin, Beefeater Peach & Raspberry (37.5% ABV, 70cl,...

Absolut vodka bottle
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Absolut gives sustainability a new twist

Absolut has launched its 2021 limited-edition bottle. Made of 60% recycled glass, it is Absolut’s most sustainable glass...

Absolut's paper bottle
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Absolut starts paper bottle trial

Premium vodka Absolut has started rolling out a prototype paper bottle, initially in the UK and Sweden. The...