Tag: Pernod Ricard

Premium spirits
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Premium key to unlocking festive spirits sales

Pernod Ricard reckons that there is a £15.5m opportunity this Christmas for local retailers - and the key...

Taste the Summer campaign
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Taste the summer with Malibu

Malibu has launched ‘Taste the Summer’, a new digital-first marketing campaign intended to bring the Pernod Ricard brand...

Malibu cans
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Malibu sharpens up for summer

Malibu has introduced new packaging across its full portfolio as it attempts to remain relevant to its millennial...

Campo Viejo
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Campo Viejo launches latest label design

Campo Viejo has unveiled the latest label design in its Reserva Art Series. Now in its sixth year,...

Kahlua taxi
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Kahlua ‘Kabs’ drive the Espresso Martini message around Edinburgh

Kahlua has rebranded 150 taxis in a £400,000 bid to increase at-home consumption of Espresso Martinis. The fleet...

pernod ricard spirits range
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Pernod Ricard unwraps Christmas campaign

Pernod Ricard has poured £3m into its Christmas marketing budget in a bid get shoppers buying more premium...

Malibu Pina Colada
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Malibu adds Pina Colada to RTD line-up

Pernod Ricard has added a Pina Colada variant to its Malibu ready-to-drink (RTD) range of cans. Available now...

Campo Viego Reserva Art Series limited edition bottle
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Campo Viejo uncorks life with latest limited edition

Campo Viejo has unveiled the fifth of its yearly Reserva Art Series Limited Edition bottles. For the label,...

Beefeater Pink Gin
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Beefeater is in the pink

Pernod Ricard has joined the pink gin party with the launch of Beefeater Pink. The premium gin is...

Absolut vodka
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Absolut reveals… everything

Absolut has lived up to its ‘vodka with nothing to hide’ credentials by releasing a short film that...