Tag: Pernod Ricard
Premium key to unlocking festive spirits sales
Pernod Ricard reckons that there is a £15.5m opportunity this Christmas for local retailers - and the key...
Taste the summer with Malibu
Malibu has launched ‘Taste the Summer’, a new digital-first marketing campaign intended to bring the Pernod Ricard brand...
Malibu sharpens up for summer
Malibu has introduced new packaging across its full portfolio as it attempts to remain relevant to its millennial...
Campo Viejo launches latest label design
Campo Viejo has unveiled the latest label design in its Reserva Art Series. Now in its sixth year,...
Kahlua ‘Kabs’ drive the Espresso Martini message around Edinburgh
Kahlua has rebranded 150 taxis in a £400,000 bid to increase at-home consumption of Espresso Martinis. The fleet...
Pernod Ricard unwraps Christmas campaign
Pernod Ricard has poured £3m into its Christmas marketing budget in a bid get shoppers buying more premium...
Malibu adds Pina Colada to RTD line-up
Pernod Ricard has added a Pina Colada variant to its Malibu ready-to-drink (RTD) range of cans. Available now...
Campo Viejo uncorks life with latest limited edition
Campo Viejo has unveiled the fifth of its yearly Reserva Art Series Limited Edition bottles. For the label,...
Beefeater is in the pink
Pernod Ricard has joined the pink gin party with the launch of Beefeater Pink. The premium gin is...
Absolut reveals… everything
Absolut has lived up to its ‘vodka with nothing to hide’ credentials by releasing a short film that...