Tag: Absolut

Absolut Watermelon
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Absolut taps into watermelon trend

With demand for watermelon-flavoured alcoholic drinks growing 63% in the last year, Pernod Ricard has rolled out Absolut...

Absolut vodka bottle
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Absolut gives sustainability a new twist

Absolut has launched its 2021 limited-edition bottle. Made of 60% recycled glass, it is Absolut’s most sustainable glass...

Absolut's paper bottle
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Absolut starts paper bottle trial

Premium vodka Absolut has started rolling out a prototype paper bottle, initially in the UK and Sweden. The...

cocktail making
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Pernod Ricard targets festive drinkers with virtual events

Pernod Ricard UK is increasing its investment in virtual experiences this Christmas with a broad-reaching campaign targeting 13...

MNEK
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Absolut celebrates importance of meaningful connections

Absolut has launched ‘It’s In Our Spirit,’ the premium vodka brand’s first national campaign in over 18 months....

Absolut Create
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Absolut beginners urged to design vodka bottle

Absolut has launched a competition giving consumers the chance to win one of 40 ‘cocktail at home’ kits...

Absolut vodka
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Absolut reveals… everything

Absolut has lived up to its ‘vodka with nothing to hide’ credentials by releasing a short film that...

Absolut Mixt
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Mixt message from Absolut

Absolut is looking to plug what it sees as major gap in the ready-to-drink (RTD) market with the...

Absolut rainbow bottle
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Absolut flies the flag for diversity

Absolut is back again with a new limited-edition bottle to support the LGBTQ2 (Lesbian, Gay, Bisexual, Transgender, Transsexual,...

Absolut Vodka and Tabasco Sauce
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Absolut spices up Spirits with a dash of Tabasco

Absolut is reaching out to Bloody Mary drinkers with its latest partnership, which features neck collars holding miniature...