United Wholesale (Scotland) has extended its partnership with TWC and commissioned a suite of additional reports that track online purchasing behaviour on the wholesaler’s app and website.
The reports reveal how retailers interact with the wholesaler’s e-commerce sites and how brand activation and sales performance compares online versus offline.
Chris Gallacher, Managing Director at United Wholesale, said: “United Wholesale Scotland has partnered with TWC to develop this market leading web analytics reporting suite so that we can not only monitor retail and wholesale sales but also now understand online sales trends and customer behaviours so that our suppliers can create customised plans for online and offline sales to retailers. This is all part of our approach to be a data-led wholesaler, working closely with TWC on a single source of insight.”
The move coincides with United recruiting a director of e-commerce at the end of 2023 who will help drive its growth in online sales while at the same time making shopping online frictionless for its delivered customers.
Tanya Pepin, Managing Director of TWC Group, added: “It is natural that as more wholesale sales moves online that web analytics are going to become more important for wholesalers and suppliers.”
