Absolut has released the latest instalment of its Born To Mix campaign, collaborating once again with singer-songwriter and Eurovision contestant Olly Alexander.
The brand’s latest campaign celebrates the power of community and strength of people coming together to drive change. It sees Alexander champion three UK changemakers: Lady Phyll, founder of UK Black Pride; Trina Nicole, founder of Curve Catwalk; and ShayShay, co-founder of The Bitten Peach.
Absolut is funding a series of new events, hosted and run by the three changemakers, to inspire people to mix together.
Leanne Banks, Marketing Director at Pernod Ricard UK, commented: “At Absolut, we continue to support and platform the individuals who are making moves and taking inspiring steps to build a more diverse world and a better future.
“We are proud to be funding such important initiatives that aim to bring people together.”
