Britvic has unveiled Tango Mango as the latest flavour in its Tango Editions series.
Rolling out from 1 February for 12 months, the sugar-free fruit flavour will be available in a variety of formats. These include:
- 330ml single cans (RSP 80p, cases of 24)
- 500ml bottles (RSP £1.99/£1.25 PMP, cases of 12)
- 2 litre bottles (RSP £3.19, cases of 8)
- 8 x 330ml multipacks (RSP £5.29, cases of 3)
- 24 x 330ml multipacks (RSP £12.49, cases of 1).
The launch will be supported by social media and influencer activities.
It comes with mango-flavoured drinks enjoying strong growth of 26% compared to last year.
Tango Paradise Punch was the number one flavoured fruit carbonate NPD of 2023, repeating Tango Berry Peachy’s success the year before.
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, said: “We understand retailers don’t have infinite space for new products, but the Tango Editions range has already proven to drive additional sales, and the rotational change seasonally maintains excitement and engagement with the brand.
“In addition, Tango Mango aims to attract a broader range of shoppers including Gen Z and families, expanding sales opportunities for retailers.”
