Peroni Nastro Azzurro 0.0% has announced a new global multi-year partnership with Ferrari’s F1 team.
To celebrate the partnership, Peroni has unveiled a limited-edition run of Tifosi Nastro Azzurro 0.0% as a tribute to Ferrari’s hardcore fans, the Tifosi. A total of 2,024 bottles of Tifosi Nastro Azzurro 0.0% have been produced, with each bottle individually numbered from 1 to 2,024. These will be distributed via a global network of Scuderia Ferrari Clubs to F1 diehards in Italy, the UK, Ireland, the USA, Canada, Singapore, Romania and Australia.
Paolo Lanzarotti, boss of Peroni brand owner Asahi Europe & International, said: “We are incredibly proud to launch our new global partnership. We intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0% and Ferrari.
“Launching with our limited edition Tifosi Nastro Azzurro 0.0% bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”
Throughout the partnership, Peroni Nastro Azzurro 0.0% branding will be visible on Ferrari racing cars and driver uniforms. Joint bespoke social media content will also be produced.
A short film, The Brake In, has also been released to mark the partnership. It stars Ferrari team drivers Charles Leclerc and Carlos Sainz who sneak into the Birra Peroni brewery to switch Peroni bottle labels to Tifosi Nastro Azzurro 0.0%.
Peroni Nastro Azzurro 0.0% branding will also be visible at events in the Ferrari Challenge Trofeo Pirelli series.
