Tag: Spirits

2 minutes of your time: Chris Richardson
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2 minutes of your time: Chris Richardson

Thanks to Japanese firm Suntory’s acquisition of Jim Beam for $16bn, the latter’s UK distribution business, Maxxium, has...

Know Your Store guide
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Maxxium’s new retailer guide could add thousands to your spirits sales

Maxxium UK is launching Know Your Store, a guide to maximising spirits profits specifically in the impulse channel....

New look Southern Comfort
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Southern Comfort unveils new ‘comfortable’ packaging

Southern Comfort has refreshed its packaging design. The new look bottles, which roll out imminently, have been designed...

Pimm's No.6 Vodka Cup
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Pimm’s No.6 Vodka Cup returns

Diageo has announced the reintroduction of Pimm’s No.6 Vodka Cup, which will be available in late May to...

Bottle of Laphroaig 15 year old
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Laphroaig celebrates 200 years with limited release

Laphroaig has announced a limited release of Laphroaig 15 Year Old to commemorate the 200th anniversary of Laphroaig...

Bottle of Havana Club
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Jacob’s Creek and Havana Club spearhead Pernod Ricard summer spend

Pernod Ricard is launching campaigns behind its premium wine and spirit brands Jacob’s Creek, Malibu and Havana Club...

Grant's Signature whisky
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Grant’s signs seven figure sponsorship deal

Grant’s has launched a £1.2 million TV sponsorship with Sky Sports for its expression Grant’s Signature. The cross...

Diageo summer drinks range
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Diageo reveals summer innovations

Diageo has announced a raft of new product innovations across its portfolio of brands, including Guinness, Smirnoff, Pimm’s,...

Johnnie Walker Red Label
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Diageo launches Johnnie Walker Red Label PMPs

Diageo is adding to its range of pricemarked pack spirits with the launch of Johnnie Walker Red Label...

Bottles of whisky
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Can spirits shine in a dark market?

With the tobacco display ban having the potential to set off a turf war for control of the...