Tag: Spirits

New look Smirnoff bottle
2408 views

New look for Smirnoff bottle

Smirnoff Vodka is rolling out redesigned packaging for its No. 21 bottle, in a bid to increase on-shelf...

Flor de Cana label
2028 views

Whyte & Mackay to distribute Flor de Caña

Whyte & Mackay has entered into a distribution partnership with Flor de Caña, whereby they will manage the...

2 minutes of your time: Chris Richardson
1694 views

2 minutes of your time: Chris Richardson

Thanks to Japanese firm Suntory’s acquisition of Jim Beam for $16bn, the latter’s UK distribution business, Maxxium, has...

Know Your Store guide
1687 views

Maxxium’s new retailer guide could add thousands to your spirits sales

Maxxium UK is launching Know Your Store, a guide to maximising spirits profits specifically in the impulse channel....

New look Southern Comfort
1233 views

Southern Comfort unveils new ‘comfortable’ packaging

Southern Comfort has refreshed its packaging design. The new look bottles, which roll out imminently, have been designed...

Pimm's No.6 Vodka Cup
1210 views

Pimm’s No.6 Vodka Cup returns

Diageo has announced the reintroduction of Pimm’s No.6 Vodka Cup, which will be available in late May to...

Bottle of Laphroaig 15 year old
1595 views

Laphroaig celebrates 200 years with limited release

Laphroaig has announced a limited release of Laphroaig 15 Year Old to commemorate the 200th anniversary of Laphroaig...

Bottle of Havana Club
1412 views

Jacob’s Creek and Havana Club spearhead Pernod Ricard summer spend

Pernod Ricard is launching campaigns behind its premium wine and spirit brands Jacob’s Creek, Malibu and Havana Club...

Grant's Signature whisky
2233 views

Grant’s signs seven figure sponsorship deal

Grant’s has launched a £1.2 million TV sponsorship with Sky Sports for its expression Grant’s Signature. The cross...

Diageo summer drinks range
2048 views

Diageo reveals summer innovations

Diageo has announced a raft of new product innovations across its portfolio of brands, including Guinness, Smirnoff, Pimm’s,...