Diageo is adding to its range of pricemarked pack spirits with the launch of Johnnie Walker Red Label PMPs in 70cl and 35cl.
Johnnie Walker Red Label has bucked a declining category trend and enjoyed 43% value growth in the past 12 months, and the brand is looking to help retailers capitalise on this popularity with the new PMPs.
Patricia Mota, Category Development Manager for RTM/Convenience, Diageo GB said: “We know that PMPs are a proven driver for consumers – they inspire trust and improve perception, resulting in more sales.”
Johnnie Walker Red Label 70cl (rrp £16.49) and 35cl (rrp £9.99) PMPs are now available across wholesale and convenience channels in cases of six bottles.
