Tag: Spirits

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Spreading like Fire Eater

Fire Eater, a cinnamon liqueur, from Bacardi Brown Forman is receiving a major push ahead of Christmas. Fire...

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Spirits on the up

A new report from William Grant & Sons finds a buoyant spirits category being driven by a perception...

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Off-trade meets on-trade for spirits revolution

Diageo has announced plans to expand its Spirits Revolution category initiative to now include the off-trade channel. The...

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Spirits category down… but full of potential

Sales of spirits in convenience have fallen 2% according to First Drinks Market Report 2013, but the report...

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Spirits high in summer

The spirits category is one that has embraced convenience recently, with category management being taken more seriously and...

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Spirits growth accelerates

The latest First Drinks Spirits Report shows that the category is showing impressive growth in the convenience channel,...