Tag: Pernod Ricard

Absolut vodka bottle
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Absolut gives sustainability a new twist

Absolut has launched its 2021 limited-edition bottle. Made of 60% recycled glass, it is Absolut’s most sustainable glass...

Absolut's paper bottle
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Absolut starts paper bottle trial

Premium vodka Absolut has started rolling out a prototype paper bottle, initially in the UK and Sweden. The...

cocktail making
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Pernod Ricard targets festive drinkers with virtual events

Pernod Ricard UK is increasing its investment in virtual experiences this Christmas with a broad-reaching campaign targeting 13...

MNEK
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Absolut celebrates importance of meaningful connections

Absolut has launched ‘It’s In Our Spirit,’ the premium vodka brand’s first national campaign in over 18 months....

Beefeater price-marked packs
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Beefeater brings out PMPs

Beefeater is launching a new £16.99 price-marked pack across its original London Dry variant and its flavours range,...

Ojo de Tigre
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Ojo de Tigre roars into UK

Mexican distiller Case Lumbre has launched premium mezcal Ojo de Tigre (Tiger’s Eye) in the UK. Ojo de...

Wines and spirits
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Pernod Ricard’s sustainability progress recognised by UN

Following the launch of its ‘Good times from a good place’ 2030 sustainability and responsibility roadmap in 2019,...

Campo Viejo Rose
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Campo Viejo Rosé gets new turquoise look

Campo Viejo Rosé has been given a packaging makeover; new bottles boast a vibrant turquoise and silver design....

Lucy Bearman
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PRUK names new Wine Portfolio Director

Pernod Ricard UK (PRUK) has appointed Lucy Bearman to the position of Wine Portfolio Director. Bearman will be...

Powers Gold
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Powers Gold Label returns to UK

Pernod Ricard UK has relaunched Powers Irish Whiskey’s Gold Label expression. Powers Gold Label Distiller’s Cut is bottled...