Tag: Pernod Ricard
Absolut gives sustainability a new twist
Absolut has launched its 2021 limited-edition bottle. Made of 60% recycled glass, it is Absolut’s most sustainable glass...
Absolut starts paper bottle trial
Premium vodka Absolut has started rolling out a prototype paper bottle, initially in the UK and Sweden. The...
Pernod Ricard targets festive drinkers with virtual events
Pernod Ricard UK is increasing its investment in virtual experiences this Christmas with a broad-reaching campaign targeting 13...
Absolut celebrates importance of meaningful connections
Absolut has launched ‘It’s In Our Spirit,’ the premium vodka brand’s first national campaign in over 18 months....
Beefeater brings out PMPs
Beefeater is launching a new £16.99 price-marked pack across its original London Dry variant and its flavours range,...
Ojo de Tigre roars into UK
Mexican distiller Case Lumbre has launched premium mezcal Ojo de Tigre (Tiger’s Eye) in the UK. Ojo de...
Pernod Ricard’s sustainability progress recognised by UN
Following the launch of its ‘Good times from a good place’ 2030 sustainability and responsibility roadmap in 2019,...
Campo Viejo Rosé gets new turquoise look
Campo Viejo Rosé has been given a packaging makeover; new bottles boast a vibrant turquoise and silver design....
PRUK names new Wine Portfolio Director
Pernod Ricard UK (PRUK) has appointed Lucy Bearman to the position of Wine Portfolio Director. Bearman will be...
Powers Gold Label returns to UK
Pernod Ricard UK has relaunched Powers Irish Whiskey’s Gold Label expression. Powers Gold Label Distiller’s Cut is bottled...