Tag: Pernod Ricard
Havana Club spices up rum market
Havana Club is introducing its first spiced variant exclusively to the UK, Havana Club Cuban Spiced. It blends...
Beefeater captures the spirit of London
To coincide with the launch of a new bottle design, Beefeater gin is appearing on TV screens for...
New £13.99 price-mark for Lamb’s Spiced Rum
Pernod Ricard has added a new £13.99 price-mark to 70cl bottles of Lamb’s Spiced Rum amidst rapid category...
Beefeater keeps the flavours coming
Pernod Ricard has announced the launch of a new flavoured gin, Beefeater Peach & Raspberry (37.5% ABV, 70cl,...
Absolut gives sustainability a new twist
Absolut has launched its 2021 limited-edition bottle. Made of 60% recycled glass, it is Absolut’s most sustainable glass...
Absolut starts paper bottle trial
Premium vodka Absolut has started rolling out a prototype paper bottle, initially in the UK and Sweden. The...
Pernod Ricard targets festive drinkers with virtual events
Pernod Ricard UK is increasing its investment in virtual experiences this Christmas with a broad-reaching campaign targeting 13...
Absolut celebrates importance of meaningful connections
Absolut has launched ‘It’s In Our Spirit,’ the premium vodka brand’s first national campaign in over 18 months....
Beefeater brings out PMPs
Beefeater is launching a new £16.99 price-marked pack across its original London Dry variant and its flavours range,...
Ojo de Tigre roars into UK
Mexican distiller Case Lumbre has launched premium mezcal Ojo de Tigre (Tiger’s Eye) in the UK. Ojo de...