Tag: Pernod Ricard

Absolut's paper bottle
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Absolut starts paper bottle trial

Premium vodka Absolut has started rolling out a prototype paper bottle, initially in the UK and Sweden. The...

cocktail making
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Pernod Ricard targets festive drinkers with virtual events

Pernod Ricard UK is increasing its investment in virtual experiences this Christmas with a broad-reaching campaign targeting 13...

MNEK
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Absolut celebrates importance of meaningful connections

Absolut has launched ‘It’s In Our Spirit,’ the premium vodka brand’s first national campaign in over 18 months....

Beefeater price-marked packs
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Beefeater brings out PMPs

Beefeater is launching a new £16.99 price-marked pack across its original London Dry variant and its flavours range,...

Ojo de Tigre
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Ojo de Tigre roars into UK

Mexican distiller Case Lumbre has launched premium mezcal Ojo de Tigre (Tiger’s Eye) in the UK. Ojo de...

Wines and spirits
763 views

Pernod Ricard’s sustainability progress recognised by UN

Following the launch of its ‘Good times from a good place’ 2030 sustainability and responsibility roadmap in 2019,...

Campo Viejo Rose
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Campo Viejo Rosé gets new turquoise look

Campo Viejo Rosé has been given a packaging makeover; new bottles boast a vibrant turquoise and silver design....

Lucy Bearman
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PRUK names new Wine Portfolio Director

Pernod Ricard UK (PRUK) has appointed Lucy Bearman to the position of Wine Portfolio Director. Bearman will be...

Powers Gold
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Powers Gold Label returns to UK

Pernod Ricard UK has relaunched Powers Irish Whiskey’s Gold Label expression. Powers Gold Label Distiller’s Cut is bottled...

Wines and spirits
1037 views

Pernod Ricard picks McCurrach for field sales

Drinks giant Pernod Ricard UK (PRUK) has selected marketing agency McCurrach as its new field sales partner in...