Havana Club has joined forces with streetwear brand Places+Faces to launch a new limited-edition bottle design.
The launch is supported by a digital and social media campaign, as well as out-of-home advertising. Brand owner Pernod Ricard has also developed a range of POS materials, and the bottle is available to impulse retailers with a set of Havana Club playing cards illustrating different brand serves.
The vibrant colours and textures of Havana inspired the bright and summer feeling of the bottle. Bringing together elements inspired by the Cuban sky and sun, the bottle label takes direct inspiration from the Places+Faces ‘+’ icon, and the colour palette, golden cap and Havana Club logo in gold foil, ensures the bottle will stand out on-shelf.
The bottle is complemented by a selection of merchandise in the Places+Faces signature style, including t-shirts and a hoodie. These are available to purchase on placesplusfaces.com, with 50% of sales going to Black Learning Achievement and Mental Health (BLAM).
Founded by Imran Ciesay and Solomon Boyede (Ciesay and Soulz) in 2013, Places+Faces has evolved to encompass photography and film creation, streetwear, and nightlife experiences across the world.
Josh McCarthy, Brand Director at Pernod Ricard UK, commented: “Havana Club is proud to invest in long-term relationships with a collaborator like Places+Faces. We deeply value and respect the creative vision and community standing of Ciesay and Soulz, and we’re excited to team up with them once again on the 10th anniversary of the cult fashion brand and celebrate the electric energy of Havana by bringing it to UK streets.
“Over the last few years we’ve built a solid position as a street culture icon amongst Generation Z, and this partnership continues a run of authentic collaborations from the bestselling rum brand.”
