Tag: Diageo

Smirnoff Raspberry Crush
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Smirnoff’s new crush

With flavoured vodka experiencing 30% year-on-year growth, Diageo has introduced new Smirnoff Raspberry Crush (37.5% ABV) to the...

Ron Santiago de Cuba
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Ron Santiago relaunches

Premium Cuban rum Ron Santiago de Cuba has relaunched across Europe in four variants: Carta Blanca, Extra Añejo...

Gordon's 0.0% and tonic RTD
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Gordon’s unveils zero alcohol RTD

Gordon’s has launched its new alcohol-free alternative Gordon’s 0.0% (ABV 0.0%) in a ready-to-drink can, mixed with tonic...

David Beckham drinking Haig Club Mediterranean Orange
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Haig Club launches new Mediterranean Orange

Diageo’s Scotch brand, Haig Club has launched a new spirit drink, Haig Club Mediterranean Orange (70cl, ABV 35,...

Tanqueray Blackcurrant Royale
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Tanqueray turns out Blackcurrant Royale

Diageo’s premium gin brand Tanqueray is expanding its portfolio with a series of new launches. First to market...

Captain Morgan TV ad
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Captain Morgan is better than gold

Captain Morgan has launched its latest marketing campaign, ‘Better Than Gold’. The campaign is spearheaded by a new...

Diageo health warning
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Diageo adds health warning to labels

Diageo has become the first alcohol company in the UK to introduce a voluntary health warning, with Smirnoff,...

Diageo's UberEATS offer
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Diageo marked high for sustainability

Diageo, maker of Johnnie Walker, Smirnoff and Guinness, has been recognised in the Dow Jones World Sustainability Index...

Gordon’s Pink Martini and Smirnoff Passion Fruit Martini
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Diageo taps into premium premix trend

Diageo has launched a pair of new premix cocktails under two of its most popular spirits brands. Gordon’s...

Paper based Johnnie Walker bottle
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Diageo unveils paper bottle

Diageo has announced the creation the world’s first ever 100% plastic-free paper-based spirits bottle, made entirely from sustainably...