Tag: Diageo

Paper based Johnnie Walker bottle
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Diageo unveils paper bottle

Diageo has announced the creation the world’s first ever 100% plastic-free paper-based spirits bottle, made entirely from sustainably...

Haig Club RTDs
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Haig Club launches RTDs

Diageo has unveiled two Haig Club ready-to-drink variants: Haig Club Clubman mixed with Root Ginger Ale & Lime...

Smirnoff Seltzers
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Smirnoff joins the Hard Seltzer party

Diageo’s vodka brand Smirnoff become the latest big player to enter the alcoholic sparkling water market with the...

hand sanitiser
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Coronavirus: from Smirnoff to sanitiser

Diageo is donating up to two million litres of alcohol to manufacturing partners to help protect frontline healthcare...

Captain Morgan Tiki
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Captain Morgan offers taste of the tropics

Diageo's rum brand Captain Morgan has launched new Captain Morgan Tiki (25% ABV). A tropical rum-based spirit drink...

Gordon's Sicilian Lemon gin
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Gordon’s unveils new Sicilian Lemon

Gordon’s has announced the launch of Gordon’s Sicilian Lemon (ABV 37.5%, 70cl), available in wholesalers now. The new...

Jim Beveridge
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Master whisky maker honoured for services to Scotch

Dr Jim Beveridge, Johnnie Walker Master Blender, has been awarded an OBE in the Queen’s Birthday Honours List...

Villa Ascenti gin
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Onwards and upwards for Diageo’s new gin

Diageo has launched a new super-premium Italian gin, Villa Ascenti. The roll out follows the building of the...

Smirnoff infusions
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Smirnoff joins the infusions party

With fruit infusions very much on-trend in the off-trade at the moment, Smirnoff has launched – wait for...

Diageo Drinks Report
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Diageo takes holistic view of off-trade opportunity

Diageo has unveiled its latest Drinks Report, which outlines the growth opportunity for alcoholic beverages in Great Britain...