Tag: Diageo

Villa Ascenti gin
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Onwards and upwards for Diageo’s new gin

Diageo has launched a new super-premium Italian gin, Villa Ascenti. The roll out follows the building of the...

Smirnoff infusions
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Smirnoff joins the infusions party

With fruit infusions very much on-trend in the off-trade at the moment, Smirnoff has launched – wait for...

Diageo Drinks Report
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Diageo takes holistic view of off-trade opportunity

Diageo has unveiled its latest Drinks Report, which outlines the growth opportunity for alcoholic beverages in Great Britain...

Ketel One
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Ketel One lightens up for summer

Diageo Reserve’s super-premium vodka brand Ketel One has launched Ketel One Botanical in the UK. Described as “an...

Guinness Six Nations logo
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Guinness sponsors Six Nations

Guinness is to become the new title sponsor of the Six Nations, with the rugby tournament to be...

Tanqueray London Dry Gin
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Tanqueray puts taste at forefront of new campaign

Diageo has launched a new multi-million-pound global campaign for its Tanqueray London Dry Gin brand. ‘Unmistakably Tanqueray’ features...

Seagram's VO: a Sazerac brand
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Diageo ditches American brands

Drinks giant Diageo has offloaded 19 of its brands to Kentucky-based beverage company Sazerac for $550m. The brands...

Haig Club advert
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Haig Club scotches myths about whisky

Haig Club has unveiled its latest print campaign, ‘Make Your Own Rules’, starring brand partner David Beckham. Building...

Diageo spirits
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Spirit, beer and cider sales on the rise after refresh

Sales of beers and spirits in Woodlands Local have risen over the last month, following a refresh of...

Diageo spirits
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Gearing up for MUP with Diageo

As part of a new Partnership with drinks giant Diageo, we were busy analysing the Spirits category in...