Diageo has launched an alcohol-free alternative to its Captain Morgan rum brand’s Original Spiced Gold variant.
Captain Morgan Spiced Gold 0.0% is available now in cases of 6 x 70cl bottles, which RSP at £15.
The launch comes as almost half of Brits aged 18 to 24 in GB are looking to moderate their alcohol consumption.
Diageo’s innovation team spent two years experimenting with more than 400 recipes to create an alcohol-free spirit “with intricate layers of flavour, starting with rich notes of caramel, molasses, vanilla and warm brown spices”.
Samori Gambrah, Global Brand Director at Captain Morgan commented: “With a resurgence of rum as a drink of choice and 47% of UK adults switching between alcohol and low and alcohol-free drinks, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative.”
Captain Morgan Spiced Gold 0.0% is the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio, following the launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years.
