Diageo has added a new Strawberry Daiquiri pre-mix can (5% ABV) to its Captain Morgan ready-to-drink portfolio.
The 250ml cans are available now in both plain packs (RSP £2.59) and £2.39 PMPs.
The new pre-mix is made using crushed strawberry juice with a squeeze of lime mixed with Captain Morgan rum for “a fun and fruity taste”.
The launch follows the recent introduction of a new pack design across the entire Captain Morgan portfolio.
Captain Morgan Marketing Manager Lizzy True said: “This latest innovation leans into shoppers’ desire for convenience, as well as the booming popularity of cocktails, with two in five consumers in the on-trade now choosing to drink cocktails at least once a week.
“Captain Morgan provides consumers with high-quality, exciting drinks options to suit a variety of occasions, especially as we head into the summer months.”
