Smirnoff has added a new Cherry Drop flavour to its growing flavoured vodka portfolio.
The new 37.5% ABV variant will be available in a 70cl format with an RSP of £16.50 in Asda exclusively from 1 November ahead of a wider roll-out next February.
Its launch comes with the flavoured vodka segment currently the fastest-growing within spirits and cherry a top 10 flavour profile among consumers.
Combining the intense flavour of sweet, sun-ripe red cherries with the brand’s trademark vodka, Smirnoff Cherry Drop has a bright, red, vibrant bottle that stands out on shelves and backlit gantries.
Mark Jarman, Head of Smirnoff GB, commented: “The launch of Smirnoff Cherry Drop has been hotly anticipated by all of us at Diageo and it is great to be able to bring it to market. We know that cherry is a trending flavour and the popularity of vodka is only increasing, so this launch further establishes Smirnoff’s position as a leader in the category and taps into key trends.
“A liquid that lends itself perfectly to spending quality time with friends, once again, the brand has created a high-quality and unique flavoured vodka to get consumers excited about. Smirnoff Cherry Drop is a strong addition to the Smirnoff portfolio.”
