Malibu has added Strawberry flavour to its core range, which launches alongside a new Strawberry Daiquiri ready-to-drink can.
Made with white rum and bursting with strawberry flavour, new Malibu Strawberry offers a refreshing taste and is a sweet switch from the brand’s signature coconut taste. It comes in a 70cl bottle (ABV 21%) and has an RSP of £17.19.
The new sparkling Malibu Strawberry Daiquiri RTD sees white rum mixed with strawberry and lime for a convenient on-the-go serve. It is available in 250ml cans (ABV 5%) with a £2.40 RSP.
Both are available now from Booker.
Liam Murphy, Brand Director at Pernod Ricard UK, commented: “Strawberry spirit variants over-index with young adult shoppers and remains in high demand in the on-trade, and the launch of Malibu Strawberry will allow us to continue the flavour momentum.”
