Tag: Malibu

Taste the Summer campaign
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Taste the summer with Malibu

Malibu has launched ‘Taste the Summer’, a new digital-first marketing campaign intended to bring the Pernod Ricard brand...

Malibu cans
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Malibu sharpens up for summer

Malibu has introduced new packaging across its full portfolio as it attempts to remain relevant to its millennial...

Malibu Pina Colada
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Malibu adds Pina Colada to RTD line-up

Pernod Ricard has added a Pina Colada variant to its Malibu ready-to-drink (RTD) range of cans. Available now...

Malibu TV ad endframe
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Malibu tries to net social butterflies with TV ad

Malibu is returning to TV screens for the first time in four years. The new advert is a...

Malibu drinker
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Malibu goes after men

Malibu has launched a new campaign to encourage men to order the coconut-flavoured rum in bars. ‘Malibros’ stars...

Malibu Strawberry Kiwi drink
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Malibu mixes up ready-to-drink range

Malibu has unveiled its latest pre-mixed can: a mix of strawberry and kiwi, with Malibu Coconut Rum. Rolling...

Malibu pineapple
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Malibu fans push for pineapple

Following its success in the US, Malibu is bringing new Malibu Pineapple to the UK - a blend...

Malibu pre-mixed range
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New look for Malibu

Malibu is aiming to build on the success of its pre-mixed range with a new design and the...

Bottle of Havana Club
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Jacob’s Creek and Havana Club spearhead Pernod Ricard summer spend

Pernod Ricard is launching campaigns behind its premium wine and spirit brands Jacob’s Creek, Malibu and Havana Club...

Malibu premixed range
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Malibu adds Diet Cola to pre-mixed range

Malibu has added a Diet Cola variant to its pre-mixed range, which has also had a packaging refresh....