Tag: rum

Taste the Summer campaign
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Taste the summer with Malibu

Malibu has launched ‘Taste the Summer’, a new digital-first marketing campaign intended to bring the Pernod Ricard brand...

Echo Falls White Wine and Rum Fusion
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Echo Falls gets into the summer spirit

Accolade Wines has introduced a new spirit and wine fusion under its Echo Falls brand. Echo Falls White...

Malibu cans
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Malibu sharpens up for summer

Malibu has introduced new packaging across its full portfolio as it attempts to remain relevant to its millennial...

Bacardi Spiced
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Bacardi spices up rum market

Bacardi has brought its Spiced variant to the UK, in response to what it says is an increasing...

Bitter Truth Pineapple Rum
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The Bitter Truth about rum

The Bitter Truth has launched Tiki Lovers Pineapple Rum, a blend of several Caribbean rums infused with an...

Matugga Distillers
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Rum first for Livingston

The first rum distillery in central Scotland – Matugga Distillers – is preparing to start production at a...

Captain Morgan limited editions
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Captain Morgan changes name

Captain Morgan has undergone a name-changing transformation by launching seven new limited-edition label designs. The move taps into...

Havana Club Tributo 2018
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Club together for one?

Havana Club has launched what it’s described as “the first-ever prestige Cuban rum to be finished in smoky...

Dunedin Rum
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Pioneering Golden Scottish Rum released

Strathearn Distillery has launched Dunedin Rum, thought to be the first Golden Rum produced in Scotland. Dunedin Rum...

Malibu drinker
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Malibu goes after men

Malibu has launched a new campaign to encourage men to order the coconut-flavoured rum in bars. ‘Malibros’ stars...