Malibu adds Diet Cola to pre-mixed range

Malibu premixed range

Malibu has added a Diet Cola variant to its pre-mixed range, which has also had a packaging refresh.

The new-look 250 ml cans are available in a choice of Cola, Mango, Pineapple and new Diet Cola flavours with an rrp of £1.99.

“It’s really important that we continue to innovate and excite our audience, particularly in a category where there is such great scope for further growth,” said Adam Boita, Head of Marketing at Pernod Ricard UK. “We believe the eye-catching new makeover across our range, coupled with our first ever diet variant, will help us to do just that.”

Malibu says the introduction of pre-mixed cans has delivered extremely successful growth for the brand. Boita added: “We are looking to extend our footprint increasingly into impulse and convenience where we believe there is a fantastic opportunity.”