TWE puts Blossom Hill Gin Fizz in cans

Blossom Hill Gin Fizz

Treasury Wine Estates has launched an RTD can format for its Blossom Hill Gin Fizz sub-brand into the UK market.

Blossom Hill Gin Fizz first launched into the UK last summer and has achieved over £2.5m in value sales in its first nine months of trading.

The sparkling blend of crisp wine, botanical infused water, and a dash of gin is available in two flavours – Lemon & Rosemary, and Rhubarb at 8.5% ABV.

The 200ml cans (ABV 8.5%) are available now with an RSP of £2.50.

Ben Blake, Head of Marketing for Europe at Treasury Wine Estates, said: “The Gin Fizz concept was originally created as a response to the increasing consumer demand for new and exciting products in the wine space.

“The new can means we can reach new consumers who don’t necessarily shop down in the wine aisle and we hope this will help to drive trial of the larger 750ml format.”