7UP Free adds cherry flavour

7UP Free cherry can

Britvic brand 7UP has boosted its sugar free range with the launch of a new cherry variant.

7UP Free Cherry is available now in the following pack sizes:

  • 600ml bottle (RSP £1.45)
  • Multipacks of 6 x 330ml cans (RSP £3.49)
  • Multipacks of 8 x 330ml cans (RSP £4.49)
  • Cases of 12 x 2-ltr bottles (RSP £1.99)

The launch will be backed with significant investment across digital, out-of-home advertising, media partnerships and a brand new 7UP Free TV ad from June 2020.

Phil Sanders, Out-of-Home Commercial Director at Britvic, commented: ‘’We have a successful history of introducing winning new flavours to a number of our brands, such as the launch of Pepsi Max Raspberry. In this case, we have listened to consumers and are providing them with a flavour they love, so are confident this will be a popular addition to our 7UP Free range.”

For more information call Britvic on 0345 7581781 or visit britvic.com.