Bard hits bottle

Irn Bru

Irn-Bru has unveiled a range of quirky limited-edition 750ml bottles to help consumers celebrate Burns Night (25 January).

Available in the new year, the special packs feature a picture of Scotland’s national poet made up of the words to three of Burns’ poems – ‘Address to a Haggis’, ‘Tam O’Shanter’ and ‘To a Louse’.

“Shoppers are actively looking for products which reflect their Scottish heritage around Burns Night and our limited-edition packs will enable retailers to tap into this important sales opportunity,” said Adrian Troy, Marketing Director for AG Barr.

“The 750ml bottle is the ideal celebration pack and we expect demand to be high as people ‘raise a glass to the bard’ – literally.”

The limited-edition packs will be backed by digital activity and supported in-store by Burns-branded point of sale.