Tag: Irn-Bru

Woman drinking through straw
397 views

Making the most of a golden opportunity?

Record temperatures, holiday season and hybrid working have created a perfect storm of opportunity for growing soft drinks...

Irn Bru Xtra
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Irn-Bru Xtra launches £1m campaign

Barr Soft Drinks has unveiled a £1m brand investment in Irn-Bru Xtra. The activity will start in August...

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Barr Soft Drinks helps retailers drive incremental soft drinks sales

Barr Soft Drinks is aiming to deliver incremental sales in Scotland’s fast-growing £180m flavoured carbonates market with a...

Irn-Bru range
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Barr unveils 100% recycled Bru bottles

Barr Soft Drinks is rolling out 100% recycled plastic (rPET) across all its 500ml Irn-Bru and Rubicon products....

Irn Bru 1901 sleek cans
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Irn-Bru 1901 rolls out in sleek cans

Irn-Bru is launching its ‘old and unimproved’ 1901 variant in a 330ml sleek can format, available from mid-February...

Rubicon
678 views

A healthy start to 2022

The new year brings new opportunities to grow sales, as shoppers look to right the wrongs of an...

haggis
580 views

Your bard!

The annual festival of whisky and haggis is almost upon us so make sure you don’t miss out...

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AG Barr boosts supply chain sustainability 

AG Barr has entered a long-term partnership with forklift truck manufacturer Jungheinrich to introduce a 70 strong all-electric...

Woman drinking Rockstar
286 views

Power up

Consumer priorities may have changed but sports and energy drinks still offer a key opportunity to charge up...

Irn-Bru / Bestway flyer
579 views

Irn-Bru invades Wembley

Ahead of Scotland’s match against England on Friday, Irn-Bru will take over Bestway Wholesale’s Abbey Road depot, which...