Tag: soft drinks

Woman drinking through straw
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Making the most of a golden opportunity?

Record temperatures, holiday season and hybrid working have created a perfect storm of opportunity for growing soft drinks...

Coors beer
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Drink to that

Come rain or shine, summer offers a great opportunity to boost sales of soft and alcoholic drinks. SLR...

Irn Bru Xtra
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Irn-Bru Xtra launches £1m campaign

Barr Soft Drinks has unveiled a £1m brand investment in Irn-Bru Xtra. The activity will start in August...

shop chiller
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Grab and go

School’s out for the summer and a fridge-load of cool opportunities lie in wait for local retailers as...

Soda Folk root beer
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Soda Folk reformulates

Soft drink challenger brand Soda Folk has reformulated its Root Beer flavour to ensure it is compliant with...

Cawston Press range
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Cawston presses ahead with ‘No Jiggery Pokery’ campaign

Cawston Press is launching its biggest campaign this summer to help combat the lack of understanding in fizzy...

Kate Moss
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Moss creative boss for Diet Coke

Kate Moss has been named as Creative Director for Diet Coke, as the brand celebrates its 40th anniversary...

Oasis adverts
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Oasis launches fruity new campaign

Coca-Cola Europacific Partners (CCEP) is ramping up its marketing activity for Oasis this summer, with a light-hearted campaign...

Vimto range
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Vimto launches a-peeling new bottle

Nichols is introducing a new bottle design across its Vimto squash range. Currently rolling out into market, distribution...

Woman pours soft drink
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New challenges and refreshing opportunities

The soft drinks category has some new hurdles to jump this summer. By Gaelle Walker The sun is...