Tango Ice Blast is set to hit stores in a new limited-edition, ready-to-drink format.
Exclusive to the convenience channel, Tango Blast rolls out in Raspberry and Cherry flavours from 22 April. It will be available in a 500ml format only (outers of 12), with an RSP of £1.99.
The launch will be supported by social media and PR activities, as well as in-store point of sale.
Free from artificial flavours or colours, Tango Blast is approved as vegan by The Vegetarian Society.
Tango already has a strong record of new product development, particularly with its rotational flavour series, Tango Editions, with both Berry Peachy and Paradise Punch achieving the number one fruit flavoured carbonate NPD in their year of launch. The Britvic brand is confident its latest edition, Tango Mango, will follow in the same footsteps.
Ben Parker, Retail Commercial Director at Britvic, said: “We know this has been an anticipated launch, and we’re pleased to finally announce the exclusive launch to the convenience channel. As well as the delicious flavours, the eye-catching packaging and vibrant liquids will make Tango Blast unmissable on shelves and in chillers. So, we expect the launch to appeal to fans of the brand who have come to expect something bold and different from Tango, while attracting new shoppers too.
“The demand for on-the-go soft drinks has increased, shown by the 57% of people who had purchased soft drinks saying that it was the main reason they went to their local convenience store. In addition, 34% of shoppers will go without or elsewhere if they’re not happy with the to-go drinks available. The category presents a huge opportunity in the channel, which is why we’re supporting it with the exclusive launch of the already popular Tango Ice Blast flavours in a ready-to-drink format.”
