Ribena has unveiled a brand new on-pack promotion across its full range of formats which will give shoppers the chance to win family experiences every day.
Prizes up for grabs include UK holiday packages and experience vouchers, as well as an additional 1,000 cash prizes to reward shoppers with some summer spending money.
Shoppers can enter the promotion via a QR code on pack, which can be found across the brand’s squash formats from this month onwards, followed by ready-to-drink in May.
Alongside the promo, the Ribena berries are back on TV screens again this summer.
Aurelie Patterson, Head of Ribena at SBF GB&I, said the promotion provided a great sales opportunity for retailers during the key selling season for soft drinks.
She added: “Retailers should make sure they’re stocked up and ready for the extra demand!”
