Tag: Barr Soft Drinks

Woman drinking through straw
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Making the most of a golden opportunity?

Record temperatures, holiday season and hybrid working have created a perfect storm of opportunity for growing soft drinks...

Coors beer
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Drink to that

Come rain or shine, summer offers a great opportunity to boost sales of soft and alcoholic drinks. SLR...

Irn Bru Xtra
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Irn-Bru Xtra launches £1m campaign

Barr Soft Drinks has unveiled a £1m brand investment in Irn-Bru Xtra. The activity will start in August...

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Barr Soft Drinks helps retailers drive incremental soft drinks sales

Barr Soft Drinks is aiming to deliver incremental sales in Scotland’s fast-growing £180m flavoured carbonates market with a...

Red Bull
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Fuel for thought

The energy drinks category is evolving in line with new shopper needs. By Gaelle Walker Fast becoming the...

Barr Fruity Lemonades
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Barr launches fruity lemonades

Barr Soft Drinks has launched a new sub-range, Barr Fruity Lemonades, created to meet the needs of Gen...

Rubicon
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Rubicon unveils bold new brand campaign

Barr Soft Drinks is launching a new campaign for its exotic juice drink brand Rubicon that will is...

Irn-Bru range
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Barr unveils 100% recycled Bru bottles

Barr Soft Drinks is rolling out 100% recycled plastic (rPET) across all its 500ml Irn-Bru and Rubicon products....

soft drinks
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Soft focus

The UK’s soft drinks industry is in for a good-looking summer of sales, driven by larger formats, sugar-free...

Rubicon Mango Month
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Mango Month makes comeback

Barr Soft Drinks is relaunching its Mango Month, with a host of competitions, promotions and in-depot activation across...