Vimto push healthier options this summer

Vimto: seriously mixed up fruit

Vimto’s No Added Sugar (NAS) range will be in the spotlight for its summer Seriously Mixed Up Fruit multi-media campaign, which features Vimtoad, who has already helped the brand achieve +7% YOY growth.

Nationwide activity to target teens and their mums has kicked off, profiling Vimto’s NAS Squash and 500ml RTD Still formats. The campaign includes TV across the UK during June and July with a new end-frame to profile the Vimto No Added Sugar ranges, plus video on demand and a social media campaign which will feature prizes and promotions in a bid to drive trial.

Vimto Brand Manager, Vicky Marsden said: “Strong growth of the brand demonstrates the success of the Vimtoad campaign to encourage more teens and their mums to buy Vimto, so it’s vital that retailers stock enough of these growing formats, particularly across No Added Sugar ranges, to meet demand on the back of this new summer campaign.”