Graze launches ‘category first’ Peri Peri flavour

Healthy snacking brand Graze has added a new Peri Peri flavour to its Crunch range, available now in 28g punnets with an RSP of £1.20.

Peri Peri Crunch offers crunchy nuts in a “bold” Peri Peri seasoning, is HFSS compliant and – according to the brand – the first-ever Peri Peri flavour in the nuts category.

The launch follows nine months of research and development to perfect the new variant, which recorded a purchase intent of 75% in consumer testing.