Malt loaf brand Soreen has unveiled new Soreen Lift Bars, which launch in three flavours: Blueberry, Raspberry & Vanilla, and Chocolate Orange.
The new soft bakes are vegan friendly and HFSS compliant, and offer fewer than 140 calories and naturally occurring vitamin B12, proven to reduce tiredness and fatigue. They also contain Soreen’s key ingredient malt, which is a natural source of energy, as well as a heart-healthy mix of fibre, potassium, folate and vitamin B.
Mark Simester, Managing Director at Soreen, commented: “Our Soreen Lift Bars will enable shoppers to grab a healthy, tasty choice fast – whatever the occasion – and are made for those moments when consumers are most in need of a boost.”
Soreen Lift Bars launch in Morrisons and Asda this month, with an RSP of £2.25 for a multipack of four, with a wider roll out throughout the summer.
