Tag: sports & energy
Red Bull launches Summer Edition
Red Bull has unveiled the latest in its Editions series with the launch of the 2020 Red Bull...
Rockstar ends AG Barr contract
Rockstar Energy has terminated its contract with AG Barr. The Cumbernauld-based soft drinks producer makes, sells and distributes...
Rockstar range reformulation ramps up caffeine content
Rockstar is launching a reformulated core range with 25% more caffeine to create a point of difference for...
Viral sales
Coronavirus has turbo-charged sales of sports and energy drinks during a period when they are traditionally already strong,...
Red Bull returns to zero
Red Bull has rolled out Red Bull Zero, a new zero-sugar product with a different taste from Red...
Fitness experts needed, says Lucozade
Lucozade Sport has launched ‘Keep Us Moving’ – an initiative to support the nation’s fitness coaches, instructors and...
Lucozade Energy chills out for summer
Lucozade Energy has launched Citrus Chill, a new lemon & lime flavour. It is available in now in...
Coke Energy debuts cherry flavour
Coca-Cola European Partners (CCEP) has built on the launch of Coca-Cola Energy, which clocked up almost £4m worth...
CCEP hopes new energy drink will work out just fine
Coca-Cola European Partners (CCEP) has entered the performance energy drinks sector with Reign Total Body Fuel, a new...
KA Reloads adds tropical taste to energy category
KA is bringing the taste of the Caribbean to the energy category with the launch of KA Reload,...