Tag: sports & energy
KA Reloads adds tropical taste to energy category
KA is bringing the taste of the Caribbean to the energy category with the launch of KA Reload,...
Innovation re-energises sales
A raft of innovative new energy drink launches has helped generate fresh consumer interest as well as sales...
Coke taps into energy market
Coca-Cola Great Britain is to expand its portfolio with the launch of Coca-Cola Energy, the first energy drink...
Hat trick of low-sugar launches from CCEP
Coca-Cola European Partners (CCEP) has unveiled a trio of new Soft Drinks Tax-exempt variants across its Fanta, Capri-Sun...
Espresso Monster heats up cold coffee segment
Coca-Cola European Partners (CCEP) is expanding its Monster Energy portfolio with the launch of a new ready-to-drink (RTD)...
Energy quick to adapt to changing market
The massively important energy drinks category has been quick to react to a rapidly evolving marketplace with shifting...
Barr puts a new twist on energy drinks
Barr Soft Drinks has announced the launch of Rockstar Twister, a new range that taps into the current...
Energising your sales: what retailers need to know
Sports & Energy remains a hugely important category in local retailing and a category that is still in...
Lucozade becomes Larazade for new Tomb Raider launch
Lucozade Energy has turned into Larazade to mark a new partnership with the upcoming release of the Shadow...
Purdey’s leads charge towards ‘healthier’ energy drinks
Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand...