Tag: sports & energy
Big cans from Boost
Boost Drinks has launched Juic’d, a new 500ml canned energy drink range, to tap into the biggest-selling can...
Relentless launches new zero sugar range
Coca-Cola Europacific Partners (CCEP) has launched a new Relentless Zero Sugar range, which includes two flavours – Peach...
Boost packs a Fruit Punch
Boost Drinks has expanded its Energy Stimulation range with the reformulation of its Fruit Punch-flavoured 250ml SKU. The...
Monster launches two new flavours
Coca-Cola Europacific Partners (CCEP) has added two new variants to its Monster energy drink range: Monster Ultra Gold...
Red Bull ready for summer
Red Bull has unveiled its latest seasonal edition with the launch of 2022’s Red Bull Summer Edition in...
Fuel for thought
New formats and sugar-free variants continue to fuel the sports and energy market. by Gaelle Walker Currently worth...
Rubicon Raw range grows
Barr Soft Drinks has added a new Apple & Guava flavour to its Rubicon Raw energy drink range....
Rockstar makes bestsellers HFSS compliant
Rockstar is reducing the sugar content across its core range of energy drinks, making its six bestsellers HFSS...
Energy tonic water unveiled
Buzzed, described as “the world’s first energy tonic water”, has been launched to tap into the elevated consumer...
A bright future for energy drinks
In the final part of the SLR InAction+ project with the Rockstar brand, we reflect on the knowledge...