Energy drinks brand Sneak Energy, distributed exclusively by World of Sweets, has launched a new marketing campaign.
Sky TV will air the brand’s first-ever ad and the campaign also includes out-of-home and sampling activities.
The £500,000 campaign is expected to reach more than six million consumers with more than 100,000 samples distributed.
Sneak energy drinks natural caffeine, zero sugar, taurine, ginseng, choline and carnitine plus added B vitamins. It comes in 500ml cans in four flavours.
Chris Smith, Partner Brand Manager at World of Sweets said the campaign was “great news” for retailers already stocking the brand or planning to.
He added: “It’s a positive way to communicate with existing customers and reach those potential shoppers who enjoy energy drinks and are looking to try something new.
“It adds to the level of engagement and will help drive customers into convenience and independent retailers to purchase the product.”
