All-in-one shopping app Jisp has forged a new partnership with Hungarian-founded Hell Energy Drink.
The partnership brings a direct-to-store buying and distribution service to retailers, giving them special pricing and loyalty rewards. Promotions from Hell will then appear on the Jisp shopper app to entice customers into stores.
Jisp said this type of direct-to-retailer supply with extended customer engagement, incorporating discounts and loyalty rewards through an app-based loyalty platform, is a first for the UK.
The service is initially available in the East and West Midlands, Derbyshire and the Bristol area; retailers can order Hell products through the Jisp app direct from the brand’s Walsall depot.
While direct buying through the Jisp app is intended to enhance rather than replace existing supply chains, it presents the opportunity to disrupt the market by giving brands greater control over how they sell and distribute to retailers.
“Our partnership with Hell Energy is a groundbreaking development and demonstrates the different ways brands can connect the dots in the sales and distribution network,” said Ilann Hepworth, Managing Director of Jisp. “What we’re doing by bringing direct buying integration into the app is providing an additional, cost-efficient channel for brands to reach retailers and shoppers.
“We hope that other brands see this channel as a great value add to their sales models and join Hell in enjoying the benefits of direct-to-store buying through Jisp.”
