Functional drinks brand Boost Drinks has announced a packaging refresh.
The brand’s lozenge logo remains but with a new streamlined design that gives each product a slicker and more refined look. Packs continue to champion the brand’s value proposition.
Rio, which was acquired by Boost Drinks in 2021, recently enjoyed a similar makeover.
The updated branding will be backed by a roll out of NPD across the brand’s Energy and Sport categories, supported by a new integrated marketing campaign, ‘There’s a Boost For That’.
The campaign represents a sizeable investment from the brand with a multi-channel approach that will see the new look and messaging run across a wide variety of online and out-of-home formats.
Adrian Hipkiss, Commercial Director at Boost Drinks, said: “The new pack designs offer an exciting new visual identity for consumers to enjoy, whilst feeling assured that they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes Boost among the top three selling brands across three functional drinks categories.”
