Coca-Cola Europacific Partners (CCEP) and the Monster Energy Co. have relaunched their SalesSupercharged.co.uk convenience retailer support initiative for a fourth year.
The initiative aims to help independent convenience retailers make the most of the ever-growing energy drinks sales opportunity – and there’s also the chance to win a motorsport driving experience.
The online platform and trade communications campaign will continue to provide the low-down on the latest trends and details on key segments within energy drinks. There will also be tips and advice around ranging and execution in-store from a selection of leading independent convenience retailers, including SLR Award-winning Natalie Lightfoot of Londis Solo Convenience in Baillieston.
Retailers who visit the site before 31 July can also enter a free prize draw to win two vouchers for a motorsport driving experience with PalmerSport at the Bedford Autodrome – getting behind the wheel of eight high-performance cars, with live timing, scoring and prizes for the day’s best driver.
The energy segment is worth nearly £1.1bn in convenience alone and is the largest soft drinks segment in the channel; more than half of energy drinks consumed in GB are sold in c-stores.
Helen Kerr, Associate Director of Portfolio Development at CCEP GB said: “For store owners who want to make their energy fixture work harder, I’d recommend visiting SalesSupercharged.co.uk.”
