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Monster’s ‘Sales Supercharged’ initiative returns

Convenience retailers

Coca-Cola Europacific Partners (CCEP) and the Monster Energy Co. have relaunched their SalesSupercharged.co.uk convenience retailer support initiative for a fourth year.

The initiative aims to help independent convenience retailers make the most of the ever-growing energy drinks sales opportunity – and there’s also the chance to win a motorsport driving experience.

The online platform and trade communications campaign will continue to provide the low-down on the latest trends and details on key segments within energy drinks. There will also be tips and advice around ranging and execution in-store from a selection of leading independent convenience retailers, including SLR Award-winning Natalie Lightfoot of Londis Solo Convenience in Baillieston.

Retailers who visit the site before 31 July can also enter a free prize draw to win two vouchers for a motorsport driving experience with PalmerSport at the Bedford Autodrome – getting behind the wheel of eight high-performance cars, with live timing, scoring and prizes for the day’s best driver.

The energy segment is worth nearly £1.1bn in convenience alone and is the largest soft drinks segment in the channel; more than half of energy drinks consumed in GB are sold in c-stores.

Helen Kerr, Associate Director of Portfolio Development at CCEP GB said: “For store owners who want to make their energy fixture work harder, I’d recommend visiting SalesSupercharged.co.uk.”

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.