Tag: beer
Trooper’s new look is dead good
Robinsons Brewery and veteran heavy rockers Iron Maiden have unveiled a new design for their award-winning Trooper beer....
Tennent’s offers ‘Key to the Brewery’ in latest on-pack promo
Tennent’s Lager has revealed a new on-pack promotion which gives consumers the chance to win a key to...
Cheers big ears: Heverlee launches fox and hare design
Premium Belgian beer Heverlee has unveiled a range of limited-edition cans and packaging designed by street artist Dzia....
Foster’s ad takes pop at craft beer
Foster’s agony uncles Brad and Dan are back for a new multi-media campaign that sees them once again...
Morgenrot on point with South African beers
Morgenrot has added three brews from South Africa’s Cape Brewing Company to its growing world beers catalogue. Available...
Carlsberg pursues better beer
Carlsberg has given its flagship Danish Pilsner beer a major refresh in a bid to improve “the consumer...
Tennent’s unveils visitor centre
Tennent’s is about to significantly raise its profile with the launch of a new visitor centre at the...
Craft beer still cool
Premium and craft beer remain the keys to unlocking new sales growth in the important Beer category. SLR...
Getting proactive with category management
Efficient, proactive category management is a fundamental of modern retailing and is vital to maximising sales, profits and...
Windhoek Draught breezes into UK
Morgenrot has added Windhoek Draught from Namibia Breweries to its world beer portfolio. Windhoek Draught (ABV 4%) is...