Tag: beer

Day of the Dead Trooper beer
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Trooper’s new look is dead good

Robinsons Brewery and veteran heavy rockers Iron Maiden have unveiled a new design for their award-winning Trooper beer....

Tennent's Key to the Brewery promotional packs
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Tennent’s offers ‘Key to the Brewery’ in latest on-pack promo

Tennent’s Lager has revealed a new on-pack promotion which gives consumers the chance to win a key to...

Heverlee cans
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Cheers big ears: Heverlee launches fox and hare design

Premium Belgian beer Heverlee has unveiled a range of limited-edition cans and packaging designed by street artist Dzia....

Foster's ad
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Foster’s ad takes pop at craft beer

Foster’s agony uncles Brad and Dan are back for a new multi-media campaign that sees them once again...

Cape Brewing Company beers
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Morgenrot on point with South African beers

Morgenrot has added three brews from South Africa’s Cape Brewing Company to its growing world beers catalogue. Available...

Carlsberg Danish Pilsner
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Carlsberg pursues better beer

Carlsberg has given its flagship Danish Pilsner beer a major refresh in a bid to improve “the consumer...

Tennent's visitor centre
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Tennent’s unveils visitor centre

Tennent’s is about to significantly raise its profile with the launch of a new visitor centre at the...

Craft beer
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Craft beer still cool

Premium and craft beer remain the keys to unlocking new sales growth in the important Beer category. SLR...

category management: the beer chiller
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Getting proactive with category management

Efficient, proactive category management is a fundamental of modern retailing and is vital to maximising sales, profits and...

Windhoek Draught
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Windhoek Draught breezes into UK

Morgenrot has added Windhoek Draught from Namibia Breweries to its world beer portfolio. Windhoek Draught (ABV 4%) is...