Williams Bros plays another Joker

Juicy Joker

Williams Bros Brewing Co has extended its Joker IPA series, with the launch of Juicy Joker.

Juicy Joker is a 5% New England style version of its flagship Joker IPA and will be available in 440ml cans.

The Joker range also includes the brewer’s bestselling Joker IPA and Double Joker.

“We’ve taken the juiciest elements from our current duo of Jokers and cranked their volume up to 11. Dialling up the juicy hops and introducing more oats and wheat to give it that smooth mouthfeel the style is known for, all while keeping the strength at an easy drinking 5% ABV,” said Chris Williams, Williams Bros Director.

“There has clearly been a growing thirst for hazy, hoppier beers over the past couple of years and while we have brewed some specials along these lines, there has never been a core beer in our portfolio that ticks these boxes. We’re excited to add to our Joker line up with this new beer.”

For trade enquiries, email Richard McLelland, Director of Sales & Marketing.