Sharp’s Brewery is launching multipacks of its Atlantic Pale Ale in the UK off-trade.
New 4 x 500ml packs will roll out in stores this month, catering to the increasing number of consumers looking to explore different beer options at home. The cans are encased in a recyclable cardboard sleeve, meaning it is completely plastic free.
The beer is the number one Modern Keg Ale, accounting for one-third of all value sales in the category and picked up a bronze medal at the recent World Beer Awards.
Sharp’s Marketing Controller James Nicholls said: “Pale ales have become one of the most popular varieties of ale as consumers look for accessible ways to broaden their horizons and explore new options, and we only expect this to continue. We also know more people are enjoying at-home social occasions, so the launch of our Atlantic Pale Ale multipacks marries together these two trends.
“Sharp’s Atlantic Pale Ale has been recognised by consumers and experts alike for its taste and quality. We’re confident the launch of our multipacks will enable us to maintain this momentum and enable our retail customers to tap into its growing popularity.”
