Super Bock, the world’s best-selling Portuguese beer, has launched a limited-edition knitted pack design, reminiscent of a Christmas jumper.
The pack introduces a white Christmas tree, snowflake and reindeer pattern to Super Bock’s usual red branding. The pack has been designed to appeal to shoppers looking for premium world beers this Christmas.
With an RSP of £4.99 for a 4x330ml NRB pack format, distributor Brookfield Drinks anticipates Super Bock will become the preferred option of premium world beer drinkers in the UK. It says the brand is widely recognised, having been consumed on holidays abroad or in Nando’s.
