New Year, new pasty from Ginsters

Ginsters Steak and Tribute Ale pasty

Ginsters is launching a new limited edition Steak and Tribute Ale pasty in time for the New Year celebrations.

Steak and Ale flavour is, according to Ginsters, a favourite with pasty-loving consumers and the brand has developed its latest offering using Tribute, a Cornish pale ale produced by St. Austell Brewery.

The pasty is made with 100% British steak, which is wrapped in a light puff pastry with traditional potato, onion and gravy.

Kate Brown, Ginsters brand manager, said: “The combination of 100% British steak and an award-winning Cornish pale ale is sure to go down well with our consumers.”

Marc Bishop, trade marketing manager for St Austell Brewery, added: “We are really pleased that Ginsters has chosen to use Tribute, our flagship pale ale, in their Steak and Ale limited edition pasty.  The joint branding works really well on pack and reinforces the Cornish heritage of both companies.”

The Ginsters Steak and Tribute Ale limited edition pasty launches across the Impulse channel on 28 December with an RSP of £1.99, supported by a range of point of sale material.