Smint is back on screens this January with its ‘Fresh Moments’ campaign, as the £5.8m brand continues its mission to revive the refreshment category.
Sales across the category fell over the course of last year due to a major change in traditional purchase patterns as Covid-19 saw commuting, social and leisure occasions grind to a halt.
With the latest version of its ‘Fresh Moments’ ad, the brand highlights a number of ‘fresh’ occasions, whether it’s on-the-go or working from home.
The £500,000 plan includes a mixture of video-on-demand, social and digital content that will target a predicted 27.5 million consumers through the month.
Sarah Elmer, Brand Manager for Smint, commented: “Refreshment has had a tough time recently – even before Covid-19, the category was starting to show signs of decline.
“We’re looking to really kick start sales in 2021 by reminding consumers that refreshment isn’t just for fresh breath after coffee – it’s a moment for themselves, whether they’re hydrating after meetings or freshening up behind their masks.”
