Tag: Perfetti Van Melle

Ferhan Ashiq
329 views

Perfetti Van Melle to provide sweet rewards for retailers

Perfetti Van Melle (PVM), the manufacturer and distributor of confectionery, is urging convenience stores to sign up for...

Ferhan Ashiq
421 views

Driving fresh confectionery growth with Perfetti Van Melle

In the latest instalment of our special InAction+ series of features with confectionery giant Perfetti Van Melle, we...

All wrapped up
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PVM has Halloween all wrapped up

Perfetti Van Melle (PVM) is set to launch ‘All Wrapped Up’ – its biggest-ever Halloween campaign. The campaign,...

Scary pumpkin
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Retailers ready for bumper Halloween

After a frightful 2020, retailers are increasing range sizes, space allocated and store focus for Halloween this year,...

Fruittella Mini
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PVM launches new ‘Mix of Minis’ miniature formats

Perfetti Van Melle has launched a new ‘Mix of Minis’ range of miniature formats across its Fruittella, Mentos...

Perfetti Van Melle confectionery
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Bringing confectionery to life in-store

In the first of a new series of special InAction+ features where we work with major suppliers and...

Fruittella Fruit Jellies Duos and Fruit Jellies Coins
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Fruittella launches free-from soft jellies

Fruittella has launched new free-from Fruit Jellies Duos and Fruit Jellies Coins, available now with an RSP of...

Old and new Fruittella packs
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Fruittella unveils new look and reduces plastic across portfolio

Fruittella has been given a modern makeover to highlight the real fruit that goes into every pack. The...

Chupa Chups
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Chupa Chups finds video games partner

Chupa Chups has announced a new year-long link-up with Excel Esports which sees the brands work together on...

Smint TV ad
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Smint stays at home for Fresh Moments

Smint is back on screens this January with its 'Fresh Moments' campaign, as the £5.8m brand continues its...