Red Bull is launching Red Bull Tropical Edition this March. The new variant will be available in 250ml, 250ml £1.19 PMP and four-can multi-pack formats.
With this UK roll-out, Red Bull aims to match the success of its Tropical Edition in the US, Canada, Austria and Germany, where it has become the best-selling Edition since launch.
Gavin Lissimore, Red Bull Head of Category Marketing commented; “Red Bull Tropical Edition delivers one of the best tastes in the Energy market, as well as significant stand-out on shelf, to help deliver increased sales for the brand, the category and our customers.“
The launch will be supported by a comprehensive marketing campaign, which will include social media and sampling activity.