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Red Bull turns tropical

Red Bull is launching Red Bull Tropical Edition this March. The new variant will be available in 250ml, 250ml £1.19 PMP and four-can multi-pack formats.

With this UK roll-out, Red Bull aims to match the success of its Tropical Edition in the US, Canada, Austria and Germany, where it has become the best-selling Edition since launch.

Gavin Lissimore, Red Bull Head of Category Marketing commented; “Red Bull Tropical Edition delivers one of the best tastes in the Energy market, as well as significant stand-out on shelf, to help deliver increased sales for the brand, the category and our customers.“

The launch will be supported by a comprehensive marketing campaign, which will include social media and sampling activity.

 

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.