Britvic Soft Drinks has unveiled a new Blood Orange variant for the Tango range, a move which the company says reinforces its continued commitment to the impulse and convenience channels. The launch coincides with a pack redesign for the Orange, Apple and Cherry flavours.
Tango Blood Orange is available in two-litre, 600ml, 330ml and 6 x 330ml formats with an rrp of £1.99, £1.25, 60p and £3.49 respectively, as well as PMPs for the 330ml and 600ml formats.
Kirsty Hunter, Director of Carbonates at Britvic, commented: “As part of our commitment to innovation, we aim to deliver the best-tasting intense orange experience and we believe that Tango Blood Orange does this. We have also taken this opportunity to re-invigorate the rest of the Tango brand portfolio with new packaging that will make it stand out on-shelf, further driving impulse sales in 2015.”
The launch will be supported by an integrated marketing campaign with a focus on TV and social media.